About
I'm Loïc Sans. French, Bordeaux originally, Paris, London, and now Helsinki.
I picked up a camera twenty years ago out of curiosity, and never really found a reason to put it down. Street mostly, landscape when I'm in nature, some portrait work too, I ran a small portrait studio until Covid brought that chapter to an end. I still enjoy photographing people when the right face, or the right light, comes along.
Photography, for me, is less about creating moments than recognising them. Whether I'm wandering city streets, hiking through remote landscapes, or working with someone in front of the camera, I'm after authenticity over perfection, a real gesture, a real interaction, not a pose. I shoot because I'm curious, not because I'm chasing likes. No setup, no control, just walking and watching until something lines up: the light, the gesture, the colour. I wait for it, I don't force it, some days nothing, some days hundreds of frames, because I'd rather wait for the moment than manufacture one.
By day I design digital products. UX and product design for teams who need things to actually work for the people using them. That side of the work lives at loicsans.me. Different medium, same eye: find what matters, cut the rest.
If you're into gear, I mainly shoot a Leica Q3 and a Fuji X100VI, with a Canon EOS R5 for when the weather turns ugly, loaded with either an RF 35mm f/1.4L VCM or an RF 50mm f/1.2L.
I've talked about the work here and there, if you want the longer version: